The House Majority PAC, supporting Democrats' bid to regain control of the House, has initiated a $100 million fund dedicated to a nationwide abortion rights outreach campaign. This initiative aims to divert attention from President Joe Biden's low approval ratings and voter concerns about border and immigration issues.
Top Points
1. **Focus on Swing Districts**: The Reproductive Freedom Accountability Fund, announced in a memo to donors, will target swing districts to boost advertising and voter mobilization efforts. This fund will also be used for outreach in districts without competitive Senate or presidential races.
2. **Historic Expenditures**: The House Majority PAC has already reserved over $186 million for television and digital ads in 58 markets, marking its largest expenditure to date. Meanwhile, the Congressional Leadership Fund, supporting House Republicans, has allocated $141 million for ads in 37 media markets.
3. **Voter Sentiment on Abortion**: A recent Wall Street Journal poll indicates that 39% of suburban women in seven battleground states consider abortion a decisive issue, with 73% of those women supporting legal abortion in most cases. Abortion is also a leading reason for supporting President Biden, with 57% of respondents finding former President Donald Trump’s stance on abortion too restrictive.
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